merck_thumb4.jpg

MerckPad

Merck’s business lifeblood depends on its sales force persuading doctors to prescribe their drugs to patients. These sales reps are ambassadors for the brand as well as advocates for the doctors and patients. So, Merck approached us to solve their biggest operational pain point: their sales reps were not using the sales tool platform.

Agency / Tonic Design

merck_01.jpg
We designed smart modules so the platform could recommend a presentation that matched data points to the doctor.

We designed smart modules so the platform could recommend a presentation that matched data points to the doctor.

By arming the sales reps with focused content, we gave them the ability to have more informed conversations, which helps build relationships and trust with the physicians.

merck_03.jpg
I created a series of infographics for Merck's team to use internally, to help promote the project to their sales reps.

I created a series of infographics for Merck's team to use internally, to help promote the project to their sales reps.

merck_05.jpg